Tell Useful Stories is a project of No Lip Service.
No Lip Service provides communications and storytelling services to people and organizations creating change.
When the story economy emerged from digital media and the rapid growth of Web 2.0, Fiona Ramsey was one of the first communicators producing personal stories in an unclear ethical and legal environment. In the years following, communicators made efforts toward ethical storytelling while narrative scholars studied the texts being produced; narrative theory and communication practice have as yet been unable to meet.
The parallel emergence of the discipline of Modeling & Simulation — also in response to ethical concerns — could be the missing link.
By considering stories — or instrumentalized personal stories in organizational communications — as a simulated model, communications practice can supplement narrative study and Journalism & Media ethical practices with the principles and practice of ethical Modeling & Simulation. This multidisciplinary approach can generate principles, standards and practices that more accurately reflect the production, use and impact of storytelling today.
Fiona J. Ramsey
Media Relations, Communications + PR Consulting
Owner, No Lip Service LLC
Founder, Story-Modeling™
Tell Ethical Stories
The Narrative Home
Fiona has worked in communications, storytelling and narrative change for 20 years, with startups and nonprofits at the intersection of tech and the way we live, including crowdfunding, microfinance, the sharing economy, the future of work, the future of care, and the future of organizing.
Fiona’s career in communications began as founding team member and Dir. of Public Relations at Kiva, seeing the organization to $100 million loaned in 4 years with zero marketing budget. She was one of the first communications practitioners working with personal storytelling in the digital story economy. Fiona has coached more than 100 founders, CEOs, staff spokespeople and organization members in storytelling, press interviews and public speaking, including group trainings. She has placed stories in top-tier outlets including NYT, WSJ, Glamour, The Oprah Winfrey Show, The Today Show, San Francisco Chronicle, WIRED, FRONTLINE/World and has been published in top-tier publications as a ghostwriter. She provides PR crisis support selectively.
When digital media turned organizational communications toward storytelling — specifically instrumentalized personal storytelling — Fiona developed the theory and method of Story-Modeling™ to address practical and ethical issues of personal storytelling in the digital story economy. In 2025 Fiona launched The Narrative Home — a place to find events, organizations and research at the intersection of narrative and communications — and Tell Ethical Stories, advocating for industry standards and best practices for organizational storytelling in communications.
Fiona has a B.A. (Literature, History) from the University of Melbourne, Australia, completed the Ohio State University Project Narrative Summer Institute of 2022, is a certified Narrative 4 Story Exchange facilitator, a member of the International Society for the Study of Narrative and has attended Narrative Matters since 2023. She will be presenting “... And that’s why I decided to…”: Personal Stories as Scientific Models and Why It Matters at the Narrative Conference of the International Society for the Study of Narrative in 2026.
Fiona is from Melbourne, Australia and lives in Colorado, USA.